Styku
Description
Styku 3D body scanner technology helps doctors, fitness professionals, and med spas improve the fitness experience for their patients and clients by making it easier for medical and fitness professionals to provide quick, reliable, non-invasive body scans for their clients.
Date
2022
Areas
Retention UI/UX design Social Media Branding
PURPOSE
Styku was experiencing challenges in several key marketing areas. The sales team was struggling to get qualified leads from their paid advertising efforts, they had a minimal social media presence, their search engine optimization strategies were harming them, their email list was going unused, and overall cost per acquisition (CPA) was significantly higher than they needed.
Styku asked to increase sales, increase organic traffic and website conversions, grow their brand awareness, and lower their customer acquisition cost. We created a strategic social media, email, SEO, and landing page marketing plan to build brand awareness through organic social media strategies and website visibility.
Optimized and redesigned landing pages to address the specific needs of Styku’s ideal customer, leading to reduced customer acquisition costs. Creating new landing pages also increased web domain authority and pushed web pages to the top of organic Google rankings, improving overall site visibility.
Solution.
Growth of over 275% of social media followers and over 150% more impressions year-over-year.
Styku’s email campaigns saw over a 55% improvement in open rates and a 32% increase in click-through rates year-over-year.
Optimizing existing ads and creating new, highly targeted social media ads for Styku’s ideal customer base, we were able to reduce Facebook Advertising cost-per-acquisition by over 25%.
Creating new highly targeted ads increased Google Ad conversions by almost 50% year-over-year and increased the conversion rate by over 65% in one year.
