Good Idea
Description
Sparkling water proven to help prime metabolism & reduce blood sugar spikes after a meal. Founded by metabolic researchers to help improve energy levels and reduce cravings.
Date
2022
Areas
UI/UX design Social Media
PURPOSE
GOOD IDEA had a strong desire to enhance its brand visibility within the United States. Originating in Sweden, the company was determined to extend the health advantages of its beverage to the western market and establish a prominent presence in the consumer packaged goods (CPG) industry.
Crafted numerous landing pages that effectively delineated the brand's visual identity and engaged incoming website visitors. The primary objective revolved around refining their existing branding to enhance their competitive edge within the industry.
Solution.
The marketing approach revolved around fostering organic website growth via SEO initiatives and enhancing brand visibility in both retail and direct-to-consumer channels. Additionally, I refined design elements and overall social media presentation, with the goal of establishing a memorable brand identity for consumers.
